All work

Case 07 / 08 · MONAT

The IR Supplement

A hair supplement relaunched with a new name, a new formula and, for the first time, a box — bottle and carton designed from zero.

Packaging designbottle + cartondielines
Client
MONAT
Services
Packaging design, bottle + carton, dielines
Market
US, Canada, ANZ & APAC
Year
2024 — 2025
The IR Supplement: packaging design, bottle + carton, dielines by Natasha Dicuru

01The challenge

A bottle that didn't read.

The supplement was being relaunched with a new name and a reformulated ingredient list. The existing bottle wasn't doing its one job: on a shelf or on a screen, it was hard to tell what the product was and what it was for.

There was also no box. Name, benefits, ingredients and regulatory copy all had to share one small label — which is exactly why nothing on it stood out.

The IR Supplement — Bottle and box, designed together from zero.
Bottle and box, designed together from zero.
The IR Supplement — The benefits, set as oversized type around the carton.
The benefits, set as oversized type around the carton.

02The approach

Give the promise a box.

I designed both pieces from scratch and split the work between them. The bottle stays clean — frosted body, violet cap, the MONAT wordmark and the new name — because it is the object a customer keeps on the counter.

The carton carries the promise. The benefits — thicker, fuller, growth, beauty — run as oversized type around the panels, so the box reads from across a room and in a thumbnail before anyone gets to the fine print. Ingredients and regulatory copy moved to the sides and back, where they finally have room.

The IR Supplement — The first box the product ever had.
The first box the product ever had.
The IR Supplement — Bottle and carton, side by side.
Bottle and carton, side by side.
The IR Supplement — Frosted bottle, violet cap: the piece that stays on the counter.
Frosted bottle, violet cap: the piece that stays on the counter.

03The result

A supplement you can read at a glance.

2pieces designed from zero
1stbox the product ever had
4markets