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Case 02 / 08 · MONAT

Barrier Booster

A skincare system for a brand the world knows for hair — four SKUs that read as MONAT on the first glance and as skincare on the second.

Packaging systemdielinesart direction
Client
MONAT
Services
Packaging system, dielines, art direction
Market
US, Canada, ANZ & APAC
Year
2024 — 2025
Barrier Booster: packaging system, dielines, art direction by Natasha Dicuru

01The challenge

MONAT is known for hair. This was skincare.

Barrier Booster was a four-step skincare system entering a house that already runs several distinct product worlds, each with its own visual language. The line had to be recognizable as MONAT on the shelf and still read as skincare — not as a haircare line in a smaller bottle.

The four products ship in four different container formats: cleanser, toner, serum, moisturizer. There was no single front panel to design, and the premium finish I specified came back over budget.

Barrier Booster — Ceramide Infusion Toner: the hierarchy holds on a stacked bottle.
Ceramide Infusion Toner: the hierarchy holds on a stacked bottle.
Barrier Booster — Niacinamide Glow Serum: the smallest front, the same order.
Niacinamide Glow Serum: the smallest front, the same order.

02The approach

One order, four fronts.

I built the hierarchy around the only thing that stays constant across four container shapes — a fixed vertical order of brand, sub-brand, product name and step. That order holds whether it sits on a 4 cm serum front or a wide cleanser panel, so the four products line up as one row on a shelf instead of four separate designs.

Separation from MONAT's other lines came from palette and finish rather than a new lockup: a cooler, quieter range than the hair lines, so the system reads clinical without leaving the brand. When the finish priced out, I concentrated the premium treatment on the panel that does the selling and let the secondary surfaces carry a matte base — the perceived step-up survived the cut.

Barrier Booster — Serum and moisturizer, read as a pair.
Serum and moisturizer, read as a pair.
Barrier Booster — Barrier Defense Moisturizer: the widest front in the line.
Barrier Defense Moisturizer: the widest front in the line.
Barrier Booster — Launch social for ANZ, built on the same palette.
Launch social for ANZ, built on the same palette.
Barrier Booster — launch content
Barrier Booster — launch content

03The result

Four containers. One line.

4SKUs in one system
4markets at launch